Apple Pay and Google Wallet have found an arch nemesis: CurrentC and the Merchant Customer Exchange. With CVS and Rite Aid disabling their NFC terminals to shut out Google Wallet and Apple Pay. Unlike Apple Pay, which Tim Cook touted on stage last summer puts the customer experience first, CurrentC revolves around one simple notion: limiting credit card fees retailers are forced to pay. 
The Mobile Customer Exchange (MCX) was formed in 2011 in an effort to fight back against the credit card fees required when customers swipe their cards to pay. The battle isn't a personal one against Apple Pay or Google Wallet. Though while Apple and Google's method is attached to credit cards, it isn't as if the iOS and Android apps require more fees to be paid either. Cleverly, retailers are looking to nip Apple Pay in the bud before many smartphone owners know what they're missing.