It’s been a busy year for e-commerce. This is our summary of how e-commerce developed during the last year and its main trends for 2015. You can download it from slideshare here and check the real Game Changers in e-business!
Omnichannel:
- From the customer’s perspective, there is only a single, technology-enabled channel that brings together all touchpoints
Flexible Delivery:
- Next-day delivery and rapid in-store pickup will rock in 20151
- Returns are critical to the ongoing user experience
Shopping Malls:
- mobile optimized shopping experience
- hybrid experiences in their physical stores to accommodate mobile shoppers
Wearables:
- Businesses will be able to rapidly update consumers on price changes, promotions, etc.
- The link between eCommerce and the physical world
Social commerce is evolving to meet companies’ needs:
- Facebook dominates as a source of social media traffic and sales
- Community style sites like Polyvore, Instagram can generate high average order value1
Payments:
- About 15% of purchases in Starbucks U.S. happen via mobile apps
- Digital currencies such as Bitcoin will continue to gain traction next year
- Apple equips iPhone 6 with an e-wallet