It’s been a busy year for e-commerce. This is our summary of how e-commerce developed during the last year and its main trends for 2015. You can download it from slideshare here and check the real Game Changers in e-business!

Omnichannel:

  • From the customer’s perspective, there is only a single, technology-enabled channel  that brings together all touchpoints

Flexible Delivery:

  • Next-day delivery and rapid in-store pickup will rock in 20151
  • Returns are critical to the ongoing user experience

Shopping Malls:

  • mobile optimized shopping experience
  • hybrid experiences in their physical stores to accommodate mobile shoppers

Wearables:

  • Businesses will be able to rapidly update consumers on price changes, promotions, etc.
  • The link between eCommerce and the physical world

Social commerce is evolving to meet companies’ needs:

  • Facebook dominates as a source of social media traffic and sales
  • Community style sites like Polyvore, Instagram can generate high average order value1

Payments:

  • About 15% of purchases in Starbucks U.S. happen via mobile apps
  • Digital currencies such as Bitcoin will continue to gain traction next year
  • Apple equips iPhone 6 with an e-wallet